Databases are discovery tools. Let them help you with your research. 

In addition to searching for articles, reports, and other sources, databases will help you:

• Limit to specific dates
• Limit to certain kinds of information
• Select sources. Click on a title and read the abstract (summary) 
• Identify terminology and concepts in the field of your research. Look for Subject Terms to help with your research!
• Look through an article's citations to find leads to other sources 

Here are a few strategies for finding information on consumers, customers, merchants, and similar terms. 

• Type in your specific company name or industry.
• Add AND (customers OR consumer OR services)
• Apply that information to your company..
• Try Subject Terms you see in the databases. 
  Examples:CUSTOMER; satisfaction; Consumers--Attitudes; Spending--Consumers; Behavior--Consumers