Business news and trade publications that are produced for professionals working in a field are great sources of information about current news, trends, research, products, and more. 

To find trade publications within an industry, limit your search to trade and enter the industry name. Try terms that are specific and broad to see what works best in your field. 

I also suggest reading articles on marketing and communications for people in the trades/professions in general. You can apply good ideas to your company's integrated marketing plan.

Here are a few strategies for finding information on your company, competitors, and industry. 

• Type in your specific company name.
• Type in a competitor's name to gather information you might apply to your company's marketing strategy.
• Type in the industry to get an overview of issues and info on that field.
• Type in industry AND trends. Apply that information to your company..
• Try Subject Terms you see in the databases! Examples:Plumbing industry, Construction industry, etc.