Green River LibGuides: OER &amp; Other Free or Low-Cost Resources: Business and Accounting: Marketing

Marketing Resources

Principles of Marketing (online textbook)
This free, online textbook stresses "the broader importance of ethics and social responsibility in creating successful organizations. . . . The authors
make consistent references to ethical situations throughout chapter coverage, and end-of-chapter material in most chapters will encompass ethical situations."
Core Concepts of Marketing
Free, online textbook, with chapters on global markets, buyer behavior, pricing, distribution, etc.
Essentials of Marketing Research
Free, online textbook from bookboon. Chapters on research design, sampling, measurement and scaling, questionnaire design, data analysis, etc. Registration required.
Boundless Marketing (online textbook)
eMarketing: The Essential Guide to Online Marketing (online textbook) From B.C. Open Collection. "eMarketing: The Essential Guide to Online Marketing is a textbook intended for third and fourth year marketing students and draws on both academic theory and practical experience." Topics include search engine marketing, affiliate marketing, web analytics, web PR, mobile marketing, and crowd sourcing, among others.
Strategic Marketing From Bookboon. "Strategic Marketing is aimed as an introduction to Strategic Marketing Management for students on Marketing and Business strategy courses. It covers the origins of modern marketing, relates contemporary and classic theory to Marketing in both academic and practical terms, providing a solid foundation for the understanding of Marketing. A valuable resource to the student and marketing practioneer alike, this book is a discerning choice for those seeking a deeper knowledge of Marketing’s theory and its place within a modern, effectively and efficiently run business."
Introducing Marketing (online textbook) From the Global Text Project.
Marketing Principles
Free, online textbook. Chapters on strategic planning, consumer behavior, market segmenting, supply chains, social media, pricing, etc.

Selected free, online courses and tutorials are listed here.

Marketing Fundamentals: Who Is Your Customer?
Free, online course from Babson College. "Learn key marketing concepts to implement customer acquisition strategies to find the right customers and grow your business."
Marketing in a Digital World
Free, online course, from U. of Illinois. "This course examines how digital tools, such as the Internet, smartphones, and 3D printing, are revolutionizing the world of marketing by shifting the balance of power from firms to consumers. ?
Viral Marketing and How to Craft Contagious Content
Free, online course: "This course explains how things catch on and helps you apply these ideas to be more effective at marketing your ideas, brands, or products. You'll learn how to make ideas stick, how to increase your influence, how to generate more word of mouth, and how to use the power of social networks to spread information and influence."
Introduction to Marketing
Free, online course, from U. of Penn.'s Wharton School. Main topics are branding, "customer centricity," and "go-to-market strategies."
Social Media Marketing
Five free, online courses, from Northwestern U.
Marketing Tutorials
Principles of Marketing (Saylor Academy online course) "Explore the entire marketing process, from identifying and targeting your customer base to creating value that will appeal to your consumers and marketing and distributing your product."
Principles of Marketing (Lumen Learning online course) "Designed to teach students the foundational principles of marketing in the digital age, this course uses current case studies and engaging, real-world scenarios to help students recognize and analyze marketing in business as well as in everyday life. "

Selected ebooks in the Holman Library collection.

Marketing (the Brian Tracy Success Library) by Brian Tracy
Call Number: Ebook. Click on title, above, for link.
ISBN: 0814434223
Publication Date: 2014
Ebook. Click on title, above, for link.
Marketing for Dummies by Consumer Dummies; Jeanette McMurtry
Call Number: Ebook. Click on title, above, for link.
ISBN: 1119365589
Publication Date: 2017
Ebook. Click on title, above, for link.
Entrepreneurial Marketing by Zubin Sethna (Editor); Rosalind Jones (Editor); Paul Harrigan (Editor)
Call Number: Ebook. Click on title, above, for link.
ISBN: 1781907870
Publication Date: 2013
Ebook. Click on title, above, for link.
SAGE Brief Guide to Marketing Ethics by Sage Publications Staff
Call Number: Ebook. Click on title, above, for link.
ISBN: 1452263914
Publication Date: 2011
Ebook. Click on title, above, for link.
The Dynamics of Influencer Marketing by José M. Álvarez-Monzoncillo (Editor)
Call Number: Ebook
ISBN: 1000686930
Publication Date: 2022
Buy Now: How Amazon Branded Convenience and Normalized Monopoly by Emily West
Call Number: Ebook
ISBN: 0262543303
Publication Date: 2022

Marketing Simulation Game
Excel-based game that addresses market segmentation, competitive strategy, game theory, marketing metrics, etc.
All About Marketing
Topics include marketing research, naming and branding, customer services, social networking, intellectual property, etc. From the Free Management Library.
Supply Chain Management Simulation Activity
"The free, limited use, Near Beer simulation has two levels, novice and expert. The novice level provides sufficient interaction for students to attempt to match inventory with customer demand. This simulation is appropriate to use in a principles of marketing course . . ." From Michelle B. Kunz, Morehead State University,