CRM Improvement Strategies

To generate ideas to improve Customer Relationship Management use a range of strategies: 

Think about the company and industry reports, news and analysis you have read. 

• Ask: What's working well - and identify strengths and trends to improve upon.
• Read SWOT analyses closely for product enhancement strategies.
• Ask: What isn't working well - and identify weaknesses, complaints, potential future problems.
• Identify industry trends, services and products
• Compare: What services, technologies, and CRM strategies are other companies in the industry pursuing? Use databases to compare companies, read Market Research reports, and search directly for information on competitors

​Use your research and imagination. What approach is not currently being taken, but evidence suggests as a potential path?

Look online at company websites. What do they say about developing products, trends, etc.?

Accessing the KCLS Library System

As a student at Green River College, you automatically have access to online library resources at King County Library System, including the Business Databases listed below. 

Log in to KCLS digital resources:

• To Log in: use GRC + your student username. (The part before the @ in your GRC email address.) Type GRC in capital letters and your username with lowercase letters. 
  • Example email: GRCsmith.jane.23
  • Wrong: GRCSmith.Jane.23. Must use lowercase for the username.
• PIN number: your pin is the last four characters of your log in. Example: e.23

Business Databases

• Morningstar Investment Research Center
• Axle Reference Solutions (formerly ReferenceUSA)
• Seattle Daily Journal of Commerce
• Value Line Investment Survey Reports