To generate ideas to improve Customer Relationship Management use a range of strategies:
Think about the company and industry reports, news and analysis you have read.
Use your research and imagination. What approach is not currently being taken, but evidence suggests as a potential path?
Look online at company websites. What do they say about developing products, trends, etc.?
As a student at Green River College, you automatically have access to online library resources at King County Library System, including the Business Databases listed below.