CRM Improvement Strategies

To generate ideas to improve Customer Relationship Management use a range of strategies: 

Think about the company and industry reports, news and analysis you have read. 

• Ask: What's working well - and identify strengths and trends to improve upon.
• Read SWOT analyses closely for product enhancement strategies.
• Ask: What isn't working well - and identify weaknesses, complaints, potential future problems.
• Identify industry trends, services and products
• Compare: What services, technologies, and CRM strategies are other companies in the industry pursuing? Use databases to compare companies, read Market Research reports, and search directly for information on competitors

​Use your research and imagination. What approach is not currently being taken, but evidence suggests as a potential path?

Look online at company websites. What do they say about developing products, trends, etc.?

Accessing the KCLS Library System

As a student at Green River College, you automatically have access to online library resources at King County Library System, including the Business Databases listed below. 

To Log in to KCLS digital resources:

• Click on Online Library > Databases. Log in at a specific database.
• Use GRC + your student username. (The part before the @ in your GRC email address.) Type GRC in capital letters and your username with lowercase letters. 
  • Example email: GRCsmith.jane.23
  • Wrong: GRCSmith.Jane.23. Must use lowercase for the username.
• PIN number: your pin is the last four characters of your log in. Example: e.23

Business Databases

• Morningstar Investment Research Center
• Axle Reference Solutions (formerly ReferenceUSA)
• Seattle Daily Journal of Commerce
• Value Line Investment Survey Reports