Options:
Information is produced for different audiences and purposes. Be sure to read a range of sources, including:
Industry reports by financial firms
Professional - or trade- articles from industry publications
News and analysis from journalists
Scholarly analysis and research
Each will offer a different perspective.
To find info: type in an industry name, browse the list of industries, or enter a NAICS code. If you don't know the NAICS code, use the link to the left to search for one.
Industry overviews have a range of information, including an overview of the industry and the largest stakeholders in the industry, introductory industry reports, and links to news and analysis, market research, and more.
Plunkett Reports provide in-depth data on industry financials, employment, and companies within an industry. They are also a good place to select a company for part B of the CRM analysis.
OR scroll down to NAICS code search:
SELECT from a range of information using limiters on the left. Click on an interesting article title to read the Abstract. Read the full text in HTML or PDF.
Look for relevant industry reports in BMI and First Research Industry Reports.
If your keywords don't return a NAICS code, click on the 2022 NAICS search to find your code.
Be sure to read the description for each database, as each has distinct content and a different purpose.