Statistics are helpful if they are relevant!

Tip: Start with a broad category of statistical data and then drill down to more specific information. That often works better than trying to directly find very specific statistical information.

Business reporting is full of news about consumer spending, trends, and other demographics.

A keyword search in ABI/INFORM Trade & Industry will pull credible, current information from business journals such as Advertising Age, American Demographics, Journal of Population Economics and hundreds of other resources. 

Accessing the KCLS Library System

As a student at Green River College, you automatically have access to online library resources at King County Library System, including the Business Databases listed below. 

To Log in to KCLS digital resources:

• Click on Online Library > Databases. Log in at a specific database.
• Use GRC + your student username. (The part before the @ in your GRC email address.) Type GRC in capital letters and your username with lowercase letters. 
  • Example email: GRCsmith.jane.23
  • Wrong: GRCSmith.Jane.23. Must use lowercase for the username.
• PIN number: your pin is the last four characters of your log in. Example: e.23

Business Databases

• Morningstar Investment Research Center
• Axle Reference Solutions (formerly ReferenceUSA)
• Seattle Daily Journal of Commerce
• Value Line Investment Survey Reports

Target marget research looks at business from the perspective of the consumer. This page will guide you to information on consumer spending, income, and demographics, as well as the existing businesses and business resources in a community.

KCLS Database: Data Axle Reference Solutions (Formerly ReferenceUSA)

Use Data Axle Reference to conduct a competitive market analysis in your targeted region. 

Includes:

• business listings (U.S. and Canada)
• residential listings (U.S.)
• job and internship searches from Indeed.com (U.S.)
• historical businesses (U.S.)
• new movers/homeowners list from U.S. Consumers & Lifestyles (U.S.)

All GRC students are automatically enrolled in KCLS Online.

To access, go to KCLS and select Online Database. 

To Log in: use GRC + your student username. (The part before the @ in your GRC email address.)

• Example OLD email: GRCjsmith23
• Example NEW email: GRCsmith.jane.23
• PIN number: your pin is the last four characters of your log in. Example: e.23