Part B - Company & CRM Research - BUS 310 Marketing Research

Find Company & CRM Information

Business Insights (Gale) This link opens in a new window Full-text articles, case studies, SWOT analyses, financial reports and other in-depth statistical data on US and international companies, and tools to compare global economies, countries, and industries.

Company Research in Business Insights: Global

Start at Company Profiles. From the drop down menu, select:

Company Finder

Core financial info and comparable companies
Link to company website & contact information
Links to articles from news, industry, and trade sources. READ closely for information on products and services, customer issues, strategies & trends, and other info relevant to your CRM analysis.

Company Histories

SWOT Reports

Read closely for company strengths and weaknesses, product enhancement strategies, new services, technology to enhance CRM, and more.

Investment Reports

Financial Reports

Read closely for ideas to improve CRM.

Company Finder:

Business Insights Global Company Finder

COMPANY FINDER RESULTS:

Business Insights Global -Company and CRM Research

SWOT Analysis:

Read the SWOT analysis to identify company and industry challenges and opportunities for CRM improvement.

Bus-insights-global-SWOT

Business Source Complete (EBSCO) This link opens in a new window Covers all disciplines of business, including marketing, management, MIS, POM, accounting, finance and economics. Includes peer-reviewed journals, trade journals, and MarketLine Company Profiles.

Search for company research in Business Source Complete

I suggest two strategies:

Read MarketLine Company reports
Search for articles by company name and limit to Product Reviews, Market Reports, SWOT analyses, and trade at Source Types.
Search for articles specifically on CRM, using keywords such as: CRM: "customer relationship management," customers, clients, etc.

1: Select Company Profiles

Marketline Company Profiles

2: Search by company name and limit by source type.

Try focusing your research further with keywords that capture CRM, such as CRM, customers, customer relationship management, services, etc.:
Look for CRM in the industry and apply to your company analysis.

BSP-Source Types

Business Collection (ProQuest) This link opens in a new window Search ABI/INFORM, The Wall Street Journal and ProQuest business journals in one search.

Search for company research in ProQuest Business Collection

I suggest two strategies:

Search for articles by company name and limit by Source Type to:
- Reports, including SWOT analyses and other company reports
Search for articles specifically on CRM, using keywords such as: CRM: "customer relationship management," customers, clients, etc.

ProQuest -StarbucksANDCRM

Step 2: Company Research & CRM Research Strategies

Research a Company

Do company research using library databases on this page.

You will find links, tips, and sample searches in three database in the column to the right.

You may use the research tools to browse companies or you may search for information on a specific company. Note that industry reports may include reports on companies within an industry, as well.

Look for company reports, such as SWOT analyses, as well as news and trade articles on specific companies.

Look on the Web for company websites to find their annual reports, mission statements, and future-oriented strategies.

Information is produced for different audiences and purposes. Be sure to read a range of sources from:

industry reports by financial firms
to trade articles from industry publications
to news and analysis from journalists.

Each will offer a different perspective.